When consulting with retailers, like Sears, The Walt Disney Company, Harley-Davidson Inc., Toys ‘R’ Us, and Meijer, Visbeen works to understand the client, target audience or customer, merchandising and marketing strategy, packaging, and the characteristics of the materials themselves in terms of product lines. Visbeen relies on his unique perspective and love of tackling problems to deliver innovative solutions and opportunities, such as flexible signage and retail racks.
Sears
Visbeen’s work with Sears has led to a number of industry-wide changes across the nation as retailers integrate solutions intentionally designed to address signage and display fixture inefficiencies. Striving to improve overall customer experience and deliver efficient, simple merchandising options, Visbeen not only created a banner sign with the ability to break down into three separate signs that can mix-and-match for flexible footprints, but also redesigned the traditional four-way fixture in retail environments. Using a board, not unlike a door panel, the solution offers a three-way fixture for displaying merchandise with an additional surface facing outward to the customer to showcase an entire outfit with branded logo behind it. The solution integrated a furniture aesthetic at low-cost to the retailer and has since been adopted into hundreds of stores across the country.
Visbeen also solved the long-held problem of display racks on cosmetic counters. While traditional racks—and their typical 8-by-8-inch stand—blocked the view of cosmetics and other accessories within the case, this innovative solution used the existing pilaster between the glass cabinets with an integrated grommet to eliminate the need of a base for the display stand. The concept not only addressed merchandising strategies and sightlines, but also considered factors like longevity and financial benefit for manufacturers and retailers alike.
Toys ‘R’ Us
Visbeen sees the ability to have a design element in everything. It doesn’t matter whether it is toys with a child consumer or cosmetics with an adult consumer.
He is able to design so the consumer sees not only the appeal of the product, but the general appeal of how the design makes the products look.
