After working on hundreds of retail prototypes and branding for brands such as Gap, The Limited and Banana Republic, Wayne adapted his talent for live sketching to capture the image of companies in a graphic approach. Stylistically, Wayne’s logo design is reminiscent of his architectural drawings. With balance and symmetry, focusing on line work and space. Live sketching a logo with a client means getting an immediate reaction with an interactive process that’s totally unique.
Wine Cellar Visions
Wine Cellar Visions was the concept name for what has now become known as Revel Custom Wine Cellars. Working with Jim Cash, founder and owner of the wine cellar company, Visbeen not only helped design innovative product solutions, but also initial logo designs balancing the traditional and the connoisseurs’ love of wine with the innovative vision to shift the paradigm in storage.
Stadel Creative
Stadel Creative, or Stadel Marketing and Consulting, is a full-service agency that works with companies to develop strategies and goals that ensure business success. When tasked with designing a logo for the consulting agency, Visbeen’s process reflected his architectural one, leveraging a creative and technical approach where quantifiable business practices, target clientele, and overall mission statement were considered as well as the artistic aesthetic.
